Tuesday, 28 July 2009

Lyrica









This is no walk in the park if you have diabetic nerve pain.
Move towards relief with Lyrica.
Ask your doctor if Lyrica can help you.
Brand name: Lyrica
Generic name/category: pregabalin, Anticonvulsants
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: shooting, stabbing, burning sensations of diabetic nerve pain
Target: Consumers (DTC)
Tagline: Move towards relief with Lyrica
Publication: Reader’s Digest July 2009

Alli












Lose weight the FDA approved way.


FDA approved alli has been used by millions of people to lose weight safely. It’s safe because it works in your digestive tract and doesn’t affect your head or heart. It’s not a stimulant or appetite suppressant. Its a pill you take with each meal that prevents some of the fat you eat from being absorbed.
But Alli is more than a pill, its a comprehensive weight loss plan and support system
Brand name: Alli
Generic name/category: orlistat, antiobesity drug
Company: GSK
Country/Market: USA, North America
Indication(s)/use: Obesity
Target: Consumers (DTC)
Tagline: Lose weight the FDA approved way
Publication: People Magazine May 25 2009

Excedrin Extra Strength












What ache?


Relief so fast, so strong, you’ll quickly forget you had a pain.Excedrin strength relief delivered at Excedrin speed.3 ingredients working together to relieve pain, and a fast release stripe. Extra strength Tylenol does many things well, butfour clinical studies, among thousands of people, proveExcedrin relieves headache pain better.

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: headache pain reliever
Target: Consumers (DTC)
Tagline: What Ache?
Publication: People Magazine May and June 2009

Symbicort











With the help of Symbicort, I know my asthma is under control.


Brand name: Symbicort
Generic name/category: Budesonide/formoterol, Respiratory agents
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: management of asthma and chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Publication: People Magazine June 8 2009

Children’s Zyrtec











Allergies kept her out of the flowers. Now she’s a little garden pixie.


Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPCCountry/
Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Publication: People Magazine May 25 2009

Toprol-XL











Come back to Toprol-XL and its generic equivalent (metoprol succinate) for once-daily blood pressure medicine.


“Convenient”.
“Once daily”.
“It’s available as a generic – ask your doctor”.

Brand name: Toprol XL
Generic name/category: Metoprolol, Beta blockers
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: High Blood Pressure (HBP)
Target: Consumers (DTC)
Publication: People Magazine June 15 2009

Benadryl






The cough expert.


* Provides effective relief

* A product to suit any cough

* Benadryl for cough & cold

Brand name: Benadryl
Generic name/category: Diphenhydramine hydrochloride, antihistamine, antiemetic, sedative, and hypnotic
Company: McNeil-PPC a division of Johnson & Johnson
Country/Market: New Zealand, Oceania
Indication(s)/use: cough and cold relief
Target: Consumers (DTC)
Tagline: Benadryl. The cough expert.
Publication: New Zealand House And Garden June 2009

Osteoporosis Ad











Is osteoporosis part of your retirement plan?


Osteoporosis doesn’t develop just in a single day. It can change our life overnight. When bones become brittle, just one break can take away our independence and shatter our dreams for retirement. And since one in four women over 50 will develop osteoporosis, it’s a good idea to start investing in your bone health now.