Zaditen

Zaditen defends eyes against allergy season.

Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge and Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer and Retoucher: Electric Art

Brand name: Zaditen
Generic name/category: Ketotifen fumarate, Antihistamine, ophthalmic solution
Country/Market: Australia, Oceania
Indication(s)/use: allergic conjunctivitis, or the itchy red eyes caused by allergies
Target: Consumers (DTC)
Tagline: Zaditen defends eyes against allergy season.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009

Cetraben

For effective treatment of eczema and dry skin…
Reach for Cetraben.

Feel the difference in mild to moderate eczema and dry skin.

Brand name: Cetraben
Generic name/category: white soft paraffin and liquid paraffin with water
Company: Genus Pharmaceuticals
Country/Market: UK, Europe
Indication(s)/use: Mild-to-moderate eczema and dry skin
Target: Healthcare Professionals (HCP)
Tagline: white soft paraffin, light liquid paraffin
Medium: Print ad
Size/duration single page

Lipitor print ads from 2006

I’m doing something for my heart.
I’ve got Lipitor on my side.

Lipitor can significantly lower the chance of heart attack

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I’ve got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: 2006

Clobex

When treating moderate to severe steroid-responsive dermatoses (SRDs)
Tame the symptoms

without alcohol, fragrances or preservatives.

Power to effectively clear pruritus, erythema, oozing and scaling. 4 oz package for just 1 co-pay. Easy to spread. Patient-preferred vehicule.

Clobetasol propionate has been shown to suppress the HPA axis at the lowest doses tested.

Clobetasol propionate is a corticosteroid used to treat various skin disorders including eczema and psoriasis. It comes in ointment and emollient cream presentations. It has very high potency and typically should not be used with occlusive dressings, or for extended continuous use (beyond two weeks). It is also used to treat several auto-immune diseases including alopecia areata, vitiligo and lichen planus (auto immune skin nodules).

Clobetasol propionate is marketed and sold worldwide under numerous names including Clobex, Temovate (US),Olux, Tenovate, Dermovate, Dermatovate, Butavate and, Movate.

Abbott Freestyle

The Freestyle Promise
Free access to Live Certified Diabetes Educators.

Be informed. Be supported. Be you.

Brand name: Free style blood glucose monitoring system
Company: Abott
Country/Market: USA, North America
Services: Live Certified Diabetes Educators, Support with Insurance, Savings on test strips co-pays and Free meter upgrades
Target: Consumers (DTC)
Tagline: A promise for life
Publication: Reader's Digest June 2009

Biogel Skinsense PI

Biogel Skinsense PI.
It’s hard to believe it’s not natural

Brand name: Biogel Skinsense PI
Country/Market: UK, Europe
Target: Healthcare Professionals (HCP)
Tagline: Setting new standards in non-latex protection
Publication: 2009

Bondronat

Biophosphonate therapy… Time for a change?

New 15 minute infusion time.

IV initiation, Oral maintenance.

Brand name: Bondronat
Generic name/category: Ibandronic acid, Bisphosphonates
Company: Roche
Country/Market: UK, Europe
Indication(s)/use: prevention and treatment of osteoporosis
Target: Healthcare Professionals (HCP)
Tagline: Innovative, multi-targeted bone protection
Publication: 2009

Clenil

Making every breath count

When it comes to your asthma patients – we don’t take a single breath for granted.
Clenil Modulite offers a smooth transition to CFC-free inhalers.

Brand name: Clenil
Generic name/category: Beclometasone dipropionate MDI CGC-Free
Company: Trinity Chiesi
Country/Market: UK, Europe
Indication(s)/use: Asthma
Target: Healthcare Professionals (HCP)
Tagline: Modulite inspired technology
Publication: 2009