Keppra

Keppra injection: the 1st and only 2nd generation injectable anticonvulsant
In the bag… without all the baggage:

No blood level monitoring required with Keppra
No loading dose required
No known clinically significant drug interactions
No reported incidence of purple glove syndrome in clinical studies
No special handling required for storage or vial

Levetiracetam (INN) is an anticonvulsant medication used to treat epilepsy. It is S-enantiomer of etiracetam, structurally similar to the prototypical nootropic drug piracetam.

Levetiracetam is marketed under the trade name Keppra. Keppra is manufactured by UCB Pharmaceuticals Inc.

Along with other anticonvulsants like gabapentin, it is also sometimes used to treat neuropathic pain.

Levetiracetam has recently been approved in the United Kingdom as a monotherapy treatment for epilepsy. It is also used in veterinary medicine for similar purposes.
Levetiracetam has potential benefits for other psychiatric and neurologic conditions such as Tourette syndrome, autism, and anxiety disorder, but its most serious adverse effects are behavioral and its benefit-risk ratio in these conditions is not well understood.

Lexapro

For the core symptoms of Major Depressive Disorder (MDD) & Generalized Anxiety Disorder (GAD) in adults
See the effect of Lexapro

Proven efficacy in MDD and GAD.

Brand name: Lexapro
Generic name/category: Escitalopram, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Major Depressive Disorder (MDD) and Generalized Anxiety Disorder (GAD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: two-page
Publication/Aired: Managed Healthcare Executive – August 2009

Zaditen

Zaditen defends eyes against allergy season.

Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge and Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer and Retoucher: Electric Art

Brand name: Zaditen
Generic name/category: Ketotifen fumarate, Antihistamine, ophthalmic solution
Country/Market: Australia, Oceania
Indication(s)/use: allergic conjunctivitis, or the itchy red eyes caused by allergies
Target: Consumers (DTC)
Tagline: Zaditen defends eyes against allergy season.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009

Cetraben

For effective treatment of eczema and dry skin…
Reach for Cetraben.

Feel the difference in mild to moderate eczema and dry skin.

Brand name: Cetraben
Generic name/category: white soft paraffin and liquid paraffin with water
Company: Genus Pharmaceuticals
Country/Market: UK, Europe
Indication(s)/use: Mild-to-moderate eczema and dry skin
Target: Healthcare Professionals (HCP)
Tagline: white soft paraffin, light liquid paraffin
Medium: Print ad
Size/duration single page

Lipitor print ads from 2006

I’m doing something for my heart.
I’ve got Lipitor on my side.

Lipitor can significantly lower the chance of heart attack

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I’ve got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: 2006

Clobex

When treating moderate to severe steroid-responsive dermatoses (SRDs)
Tame the symptoms

without alcohol, fragrances or preservatives.

Power to effectively clear pruritus, erythema, oozing and scaling. 4 oz package for just 1 co-pay. Easy to spread. Patient-preferred vehicule.

Clobetasol propionate has been shown to suppress the HPA axis at the lowest doses tested.

Clobetasol propionate is a corticosteroid used to treat various skin disorders including eczema and psoriasis. It comes in ointment and emollient cream presentations. It has very high potency and typically should not be used with occlusive dressings, or for extended continuous use (beyond two weeks). It is also used to treat several auto-immune diseases including alopecia areata, vitiligo and lichen planus (auto immune skin nodules).

Clobetasol propionate is marketed and sold worldwide under numerous names including Clobex, Temovate (US),Olux, Tenovate, Dermovate, Dermatovate, Butavate and, Movate.

Abbott Freestyle

The Freestyle Promise
Free access to Live Certified Diabetes Educators.

Be informed. Be supported. Be you.

Brand name: Free style blood glucose monitoring system
Company: Abott
Country/Market: USA, North America
Services: Live Certified Diabetes Educators, Support with Insurance, Savings on test strips co-pays and Free meter upgrades
Target: Consumers (DTC)
Tagline: A promise for life
Publication: Reader's Digest June 2009

Biogel Skinsense PI

Biogel Skinsense PI.
It’s hard to believe it’s not natural

Brand name: Biogel Skinsense PI
Country/Market: UK, Europe
Target: Healthcare Professionals (HCP)
Tagline: Setting new standards in non-latex protection
Publication: 2009

Bondronat

Biophosphonate therapy… Time for a change?

New 15 minute infusion time.

IV initiation, Oral maintenance.

Brand name: Bondronat
Generic name/category: Ibandronic acid, Bisphosphonates
Company: Roche
Country/Market: UK, Europe
Indication(s)/use: prevention and treatment of osteoporosis
Target: Healthcare Professionals (HCP)
Tagline: Innovative, multi-targeted bone protection
Publication: 2009

Clenil

Making every breath count

When it comes to your asthma patients – we don’t take a single breath for granted.
Clenil Modulite offers a smooth transition to CFC-free inhalers.

Brand name: Clenil
Generic name/category: Beclometasone dipropionate MDI CGC-Free
Company: Trinity Chiesi
Country/Market: UK, Europe
Indication(s)/use: Asthma
Target: Healthcare Professionals (HCP)
Tagline: Modulite inspired technology
Publication: 2009

Actimel-Extra protection that nature didn’t give you.

Extra protection that nature didn’t give you.
Naturally strengthens human defenses.

Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008

Ambien-Tired of morning coming in the middle of the night?

Tired of morning coming in the middle of the night?
Silence your rooster with Ambien CR, so you can wake up less frequently and fall back asleep faster.

Brand name: Ambien CR
Generic name/category: Zolpidem, Anxiolytics, Hypnotics, Imidazopyridines, SedativesCompany: Sanofi Aventis
Country/Market: USA, North America
Indication(s)/use: short-term treatment of insomnia
Target: Consumers (DTC)
Publication: 2009

Aspirin-Your partner in prevention

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009

Overactivebladder

Wish that article on “How to spend less” was referring to time running to the bathroom?

Time out. It could be Overactive bladder.

Brand name: Overactivebladder.com
Generic name/category: Disease awareness, corporate awareness
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive Bladder OAB
Target: Consumers (DTC)
Tagline: Time out. It could be Overactive bladder.
Publication: Reader’s Digest July 2009

MUSCULOSKELETAL DISORDER CAMPAIGN

Lyrica

This is no walk in the park if you have diabetic nerve pain.
Move towards relief with Lyrica.
Ask your doctor if Lyrica can help you.
Brand name: Lyrica
Generic name/category: pregabalin, Anticonvulsants
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: shooting, stabbing, burning sensations of diabetic nerve pain
Target: Consumers (DTC)
Tagline: Move towards relief with Lyrica
Publication: Reader’s Digest July 2009

Alli

Lose weight the FDA approved way.

FDA approved alli has been used by millions of people to lose weight safely. It’s safe because it works in your digestive tract and doesn’t affect your head or heart. It’s not a stimulant or appetite suppressant. Its a pill you take with each meal that prevents some of the fat you eat from being absorbed.
But Alli is more than a pill, its a comprehensive weight loss plan and support system
Brand name: Alli
Generic name/category: orlistat, antiobesity drug
Company: GSK
Country/Market: USA, North America
Indication(s)/use: Obesity
Target: Consumers (DTC)
Tagline: Lose weight the FDA approved way
Publication: People Magazine May 25 2009

Excedrin Extra Strength

What ache?

Relief so fast, so strong, you’ll quickly forget you had a pain.Excedrin strength relief delivered at Excedrin speed.3 ingredients working together to relieve pain, and a fast release stripe. Extra strength Tylenol does many things well, butfour clinical studies, among thousands of people, proveExcedrin relieves headache pain better.

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: headache pain reliever
Target: Consumers (DTC)
Tagline: What Ache?
Publication: People Magazine May and June 2009

Symbicort

With the help of Symbicort, I know my asthma is under control.

Brand name: Symbicort
Generic name/category: Budesonide/formoterol, Respiratory agents
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: management of asthma and chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Publication: People Magazine June 8 2009

Children’s Zyrtec

Allergies kept her out of the flowers. Now she’s a little garden pixie.

Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPCCountry/
Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Publication: People Magazine May 25 2009

Toprol-XL

Come back to Toprol-XL and its generic equivalent (metoprol succinate) for once-daily blood pressure medicine.

“Convenient”.
“Once daily”.
“It’s available as a generic – ask your doctor”.

Brand name: Toprol XL
Generic name/category: Metoprolol, Beta blockers
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: High Blood Pressure (HBP)
Target: Consumers (DTC)
Publication: People Magazine June 15 2009

Benadryl

The cough expert.

* Provides effective relief

* A product to suit any cough

* Benadryl for cough & cold

Brand name: Benadryl
Generic name/category: Diphenhydramine hydrochloride, antihistamine, antiemetic, sedative, and hypnotic
Company: McNeil-PPC a division of Johnson & Johnson
Country/Market: New Zealand, Oceania
Indication(s)/use: cough and cold relief
Target: Consumers (DTC)
Tagline: Benadryl. The cough expert.
Publication: New Zealand House And Garden June 2009

Osteoporosis Ad

Is osteoporosis part of your retirement plan?

Osteoporosis doesn’t develop just in a single day. It can change our life overnight. When bones become brittle, just one break can take away our independence and shatter our dreams for retirement. And since one in four women over 50 will develop osteoporosis, it’s a good idea to start investing in your bone health now.