Actimel-Extra protection that nature didn’t give you.

Extra protection that nature didn’t give you.
Naturally strengthens human defenses.

Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008

Ambien-Tired of morning coming in the middle of the night?

Tired of morning coming in the middle of the night?
Silence your rooster with Ambien CR, so you can wake up less frequently and fall back asleep faster.

Brand name: Ambien CR
Generic name/category: Zolpidem, Anxiolytics, Hypnotics, Imidazopyridines, SedativesCompany: Sanofi Aventis
Country/Market: USA, North America
Indication(s)/use: short-term treatment of insomnia
Target: Consumers (DTC)
Publication: 2009

Aspirin-Your partner in prevention

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009

Overactivebladder

Wish that article on “How to spend less” was referring to time running to the bathroom?

Time out. It could be Overactive bladder.

Brand name: Overactivebladder.com
Generic name/category: Disease awareness, corporate awareness
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive Bladder OAB
Target: Consumers (DTC)
Tagline: Time out. It could be Overactive bladder.
Publication: Reader’s Digest July 2009

MUSCULOSKELETAL DISORDER CAMPAIGN

Lyrica

This is no walk in the park if you have diabetic nerve pain.
Move towards relief with Lyrica.
Ask your doctor if Lyrica can help you.
Brand name: Lyrica
Generic name/category: pregabalin, Anticonvulsants
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: shooting, stabbing, burning sensations of diabetic nerve pain
Target: Consumers (DTC)
Tagline: Move towards relief with Lyrica
Publication: Reader’s Digest July 2009

Alli

Lose weight the FDA approved way.

FDA approved alli has been used by millions of people to lose weight safely. It’s safe because it works in your digestive tract and doesn’t affect your head or heart. It’s not a stimulant or appetite suppressant. Its a pill you take with each meal that prevents some of the fat you eat from being absorbed.
But Alli is more than a pill, its a comprehensive weight loss plan and support system
Brand name: Alli
Generic name/category: orlistat, antiobesity drug
Company: GSK
Country/Market: USA, North America
Indication(s)/use: Obesity
Target: Consumers (DTC)
Tagline: Lose weight the FDA approved way
Publication: People Magazine May 25 2009

Excedrin Extra Strength

What ache?

Relief so fast, so strong, you’ll quickly forget you had a pain.Excedrin strength relief delivered at Excedrin speed.3 ingredients working together to relieve pain, and a fast release stripe. Extra strength Tylenol does many things well, butfour clinical studies, among thousands of people, proveExcedrin relieves headache pain better.

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: headache pain reliever
Target: Consumers (DTC)
Tagline: What Ache?
Publication: People Magazine May and June 2009

Symbicort

With the help of Symbicort, I know my asthma is under control.

Brand name: Symbicort
Generic name/category: Budesonide/formoterol, Respiratory agents
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: management of asthma and chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Publication: People Magazine June 8 2009

Children’s Zyrtec

Allergies kept her out of the flowers. Now she’s a little garden pixie.

Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPCCountry/
Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Publication: People Magazine May 25 2009

Toprol-XL

Come back to Toprol-XL and its generic equivalent (metoprol succinate) for once-daily blood pressure medicine.

“Convenient”.
“Once daily”.
“It’s available as a generic – ask your doctor”.

Brand name: Toprol XL
Generic name/category: Metoprolol, Beta blockers
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: High Blood Pressure (HBP)
Target: Consumers (DTC)
Publication: People Magazine June 15 2009

Benadryl

The cough expert.

* Provides effective relief

* A product to suit any cough

* Benadryl for cough & cold

Brand name: Benadryl
Generic name/category: Diphenhydramine hydrochloride, antihistamine, antiemetic, sedative, and hypnotic
Company: McNeil-PPC a division of Johnson & Johnson
Country/Market: New Zealand, Oceania
Indication(s)/use: cough and cold relief
Target: Consumers (DTC)
Tagline: Benadryl. The cough expert.
Publication: New Zealand House And Garden June 2009

Osteoporosis Ad

Is osteoporosis part of your retirement plan?

Osteoporosis doesn’t develop just in a single day. It can change our life overnight. When bones become brittle, just one break can take away our independence and shatter our dreams for retirement. And since one in four women over 50 will develop osteoporosis, it’s a good idea to start investing in your bone health now.